One of the most driving innovation fronts at the moment is the mixing of live video and synthetic images, with varying degrees of "storytelling", thanks to Virtual Reality, Augmented Reality and Mixed Reality.

Without going into the various differences in language and outcome between these three forms of interaction, we are content to emphasize that sports is definitely the area that most benefits from these new forms of tv performance.
Turin Deltatre is very specialized on these fronts and suggests us some concepts to think on.

After only one week of Olympic Games Italian spectators showed an incredible interest for the year's sports event. Over 37 million (different viewers) on Rai Olympics represent around 80% of those who had a tv set on in that week races.

In particular, younger public, 14.8 million under 44 years age followed the events on tv and showed an enormous interest also on social media. They were looking for original contents and commenting everything, multiplying traffic as ever. Millions of videos were watched on Facebook pages, Twitter interactions were monopolized by discussions on Italian athletes: 76% of all Twitter interactions involved Rio Olympics.

Bike Channel is dedicated to cycling, published by Filmedia, a Filippo Mori Ubaldini company. The channel has been able to attract investors to a new way of talking about cycling on TV.

"The channel was founded in 2012 by the idea of some friends of cycling. The idea was to create a totally new dedicated to cycling channel. It has become a challenge to the market that, until then, had moved out of traditional paths, "says Filippo Ubaldini, CEO of Filmedia, the editing company. "We wanted to create a strong community of cycling enthusiasts."

For Euro 2016, Eutelsat and Rai have sided together for live broadcasts of the matches in Ultra HD, on tivùsat free satellite platform.

Everything was prepared at Eutelsat Paris-Rambouillet teleport where the heart of Rai technological infrastructure was installed for live broadcasts of the various matches of Euro 2016. Portugal against Poland was the kickstart. In effect that date signs an important initiative for Italian television that officially kicked off on June 30 at 21h with the first of the quarter-final match. Then, on 1, 2 and 3 July, followed the other three quarters finals; on 6 and 7 July, it was the turn of two matches of the semifinals.