XOR Media, distributed in Italy by MediaPower, presented its next-generation UHD server platform at the latest BIRTV, with the upcoming edition scheduled in Beijing from 19 to 22 August 2026.
Based on the MSV-G-4K system, the platform is designed for high-resolution broadcast environments and integrated content management workflows.
The company showcased a solution that combines ingest, playout and storage capabilities within a single infrastructure, aimed at supporting UHD productions and increasingly complex operational pipelines.
The MSV-G-4K server has been developed to ensure high performance in Ultra HD content management, with a focus on operational continuity and scalability in broadcast environments.
The platform integrates with the company’s unified UHD content management system, enabling centralised media control and improved workflow efficiency.
XOR Media has highlighted that the adoption of UHD server architectures represents a necessary step to address the evolution of video formats and distribution demands, particularly in markets moving towards higher resolution standards.
The company’s approach focuses on the integration of storage, streaming and content management, with solutions designed for broadcast environments and complex media workflows.
By introducing the MSV-G-4K UHD server, XOR Media enables integration with content management platforms for high-resolution broadcast workflows.
Synopsis
XOR Media presented at BIRTV a UHD server platform that unifies ingest, playout and content management, focusing on integration and scalability in broadcast workflows.
#broadcast,#UHD,#videoserver,#mediastorage,#contentmanagement,#BIRTV,#playout,#workflow,#videoproduction,#digitalproduction
INFO: http://www.xor-media.com
