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Interview with CVE CEO, Luca Catalano: "The New Paradigm of Media Production," Part 1.

LucaCatalanoCVE1In the ever-evolving landscape of Broadcast & Media production, crucial themes take center stage: High Definition Content, Artificial Intelligence, Machine Learning, Future Perspectives for Broadcast Content, and Producers in light of new IP, Cloud, and AI technologies.

In this first part of a two-part interview (6+7 questions and a conclusion), Luca Catalano of CVE shares insights.

The underlying idea is to provide an overview of the challenges and opportunities tied to the growing demand for visual quality, the revolutionary influence of intelligent technology, the increasing importance of diversifying media production and distribution, and the perspectives shaping the future of the entire landscape of broadcast content production and consumption.

 

1) Presspool: What are the main developments and current trends in the broadcast industry?

Luca Catalano CVE: Firstly, the transition to IP is undoubtedly a global challenge, requiring significant expertise and a much lower average age of employees compared to the current corporate reality. Acquiring radically different skills than in the past is necessary, making the transition to this new landscape anything but easy. This transition undoubtedly emphasizes the growing importance of the cloud, which, in turn, opens the door to new possibilities in the context of services.

 

2) Presspool: How has technology transformed the broadcast market in recent years, and what are the most significant innovations?

Luca Catalano CVE: The urgent economic need, especially to ensure revenue streams over time, has radically transformed the sales model in the technology sector.

Currently, companies prefer to adopt a "technology as a service" approach rather than the traditional practice of conceiving technological projects, selling them, and then managing their maintenance as in the past. This approach offers a more appealing perspective than projects that, although they may achieve initial success, may not be able to meet expectations in the following years because each hardware upgrade is expensive.

 

3) Presspool: How do you see the technology market today and tomorrow?

Luca Catalano CVE: Technology, through the use of software, IP, and cloud platforms, is driving significant transformation not only at a technological level but also in terms of mindset. This change translates into the adoption of a different approach: rather than investing in hardware to implement a function, companies prefer to buy a service offered by those who in the past provided hardware, now transformed into a service based on their technology.

In this context, we can affirm that the concept of Software as a Service (SAAS) is realized through the combination of the cloud and the use of IP. These elements constitute the new paradigm of media production, complementary aspects in a single system.

 

LucaCatalanoCVE4) Presspool: Is this a bit of the sentiment captured at recent industry fairs?

Luca Catalano CVE: Yes, indeed. The integration of IP and cloud creates the conducive environment for Software as a Service (SAAS), a demand driven by the economy that goes beyond the broadcast sector, involving the entire technological landscape. Leading companies today prefer services to products, reflecting the current trend. This choice theoretically ensures long-term visibility, mitigating the common challenge of uncertainty about the future in multiple sectors. In fact, uncertainty prevails when asking a business administrator what he expects for the next two or three years.

 

5) Presspool: How has the shift to streaming affected the television landscape and audience content consumption?

Luca Catalano CVE: The impact of the transition to streaming on the television landscape and audience content consumption has been significant and, for many, dramatic. There has been a significant increase in people watching TV while searching for YouTube videos on a second screen, looking for information on a tablet, and simultaneously using the phone to chat and even the computer to share content. This trend, along with the proliferation of available digital platforms, has led to audience fragmentation, highlighting how everything is transforming into an integrated service.

 

6) Presspool: What is the impact of the growth of streaming platforms and over-the-top (OTT) operators on traditional DVBT and satellite television?

Luca Catalano CVE: The expansion of streaming platforms and over-the-top (OTT) operators has had a significant impact on traditional DBVT and satellite television. Linear channels are forced to innovate, creating new services, while some users are gradually abandoning the use of satellite. Currently, there is a mixed system where the transition to streaming is redefining the needs of television, requiring a diversified approach from television operators. This transformation goes beyond a mere necessity, becoming an indispensable adaptation, implying a redefinition of advertising strategies as well.

The landscape is becoming more structured, more precisely defined, and so even recent fast channels (free streaming channels supported by advertising) could be interesting.

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End of Part One

INFO: https://www.cve-italy.com

© 2023 CVE – Presspool PressOffice RobertoLandini

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#ProduzioneMedia #BroadcastTecnologico #InnovazioniMedia #TecnologiaIP #CloudMedia #IntelligenzaArtificiale #StreamingVideo #SaaS #TrasformazioneDigitale #LucaCatalanoCVE

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