In a recent interview to Italian magazine Millecanali, engineer Alessandro Zelger, managing Director of Network Tv and New media of Gruppo Editoriale Athesis, among other things declared: “...Networks like ours live with sports, chronicle, politics and information as a service.”

The great Italian basketball is protagonist of Fall communication for La7. But also Conto Tv is involved in such sport…
All live basket tournaments in the A Series, broadcast on Saturdays on Italian commercial tv network “La7”, are right in the middle of advertising campaign “Se non guardi solo la tv” (If you don't just watch tv) employed for the recent launch of autumn tv schedule.

If you surf to their main website you realize immediately “Infront Sports & Media is an experienced international full service sports marketing company with a capacity for innovation that is helping to transform the industry.”

First Italian Riviera Sports thematic DVB-T Channel
The channel is called Primocanale Sport and as the name suggests it is the first channel in the beautiful Riviera ligure do devote all programming to sports. It is broadcast on the digital terrestrial network as an illustrious member of existing Genoa TV “Primocanale” MUX.