never.no and Urban View Deliver...

... Festive Interactive Digital Signage Experience at Oslo City

OSLO, Norway — Jan. 11, 2010 — never.no, the leading cross-media interactivity company, joined with Norwegian digital signage company Urban View to deliver an interactive Christmas experience at Oslo City, Oslo's largest shopping center. In the days leading up to Christmas Day, visitors were able to display a personal greeting to other shoppers in the mall by uploading photographs and images via multimedia messaging service (MMS) to giant display screens.

Oslo City's usual digital signage mix of commercials and information messages was enhanced with regular three-minute interactive slots, creating frequent attention-grabbing interludes in which viewers could see what other shoppers had posted, and post their own pictures. never.no's Interactivity Suite allows an operator to modify content before it is displayed.

never.no's solution for digital signage was specially adapted to integrate with the Adobe® Flash®-based display engine used in the Oslo City signage system. never.no created Christmas-themed templates for displays, inviting shoppers to participate and create their own personalized picture messages. The solution was ready to go live, right out of the box.

"never.no provided a thoroughly effective proof of concept with this project," said Henrich Primrose, Urban View CTO. "The timeline for implementing the solution was very short, but the result was a great enhancement to the usual digital signage experience in Oslo City, creating extra interest and visitor involvement around the screens during the peak of pre-Christmas shopping activity."

"It was great to be able to provide something extra at such short notice to the seasonal experience at Oslo City," said Saad Mouneimne, vice president Middle East and Asia for never.no. "It shows how easily and quickly the never.no solution can be adapted to power a novel and topical extension of the digital signage mix, adding impact to the medium and creating additional commercial value."

The never.no mobile-to-video platform enables viewer participation either by integrating the live video stream with user-submitted opinions and content, or by turning the phone keypad into an active interface that can be used for playing games, voting, or other input. The never.no system is flexible enough to work with standard TV, Web, IPTV, digital signage, and mobile content.

More information about never.no products is available at www.never.no or by phone at +47 22 01 66 20.

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About Urban View
Norway-based Urban View was established in 2006 as a media sales company. In 2007, the firm expanded to focus on digital signage and applications using Wayfinder™ Systems that integrate with Urban View's signboards.

About never.no
never.no connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. never.no's interactive video platform enables audience participation by modifying the video stream based on live, user-submitted opinions and content. Able to function with traditional TV, Web TV, IPTV, and mobile TV platforms, the never.no product suite powers interactive TV formats and entire channels, and allows viewers to participate through mobile phones and the Internet. With datacenters in Oslo, Los Angeles, and Dubai, never.no serves customers including broadcast, telco, and media companies worldwide. More information about never.no products is available at www.never.no.&n bsp;

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