August 2012. The most important Italian monthly magazine dealing with broadcast issues is Millecanali, edited by “ilSole 24 ore group. Every year that magazine holds a contest dedicated to Italian local tv stations which is called “Tv d’Oro”.

7th August 2012 This summer is an incredible sports season for Italy in which we assisted at the European Championship and the Olympic Games which are still developing. All these events are a huge profitable area for National broadcaster RAI, again sports protagonist this season. But balances among the main media players may rapidly change.

1st August 2012. From 2008 onwards, Milan and district Santa Giulia is the headquarter of SKY Italia, the subscription tv operator via satellite in Italy. It's a huge complex styled by Australian architects Byron Harford Associates and Urbam Studio Milan, housing a technological pole of 960 km of fibre optics, and some 800 km of data transfer cables and some 600 km of electrical cabling.

1st August London 2012, time for streaming

A recent Riverbed Technology market survey showed that around one third of Europeans are following the Olympic Games form London online in streaming. The survey completed last April touched some 3,500 people and the forecasts were one out of five inhabitants of Europe would be online rather than watching the Olympics on tv, showing a hugely increased trend if compared to the previous edition. Another important factor is that half of such audience is not bound to stand two minutes delays in streaming or they are switching to alternative sources to watch the games. According to this survey the most followed sports are men's 100m (51% preferences), men's 100 freestyle (36%), and men's football finals (30%).