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AGR, new headquarters in Milan

March 2012.

If you get to their main webpage www.cnrmedia.com/ and write "sport" in the research field you get 2570 results in a fraction of a second! To give an idea of CNR involvement in sports let's mention just a few topics: Global Games in Genoa, The 59° Rolex Cup, Milan-Genoa match, Milan towards winning the “Scudetto”, Roma with Luis Enrique, just a sign missing, Italy tonight, friendly match with Ireland and Trap.., Balotelli again in troubles, Maradona bach on the bench, Maradona training again, Champions, istorical Inter in Monaco, Milan Italian champion...

AGR, Journalistic tv services is well known il Italy also for his content factory profile, from the headquaters in Milan,is appreceiated for video produxtions concerning sports, tv formats, multimedia products, adverts, tv bulletins also distributed via radio. For the radio all contents are created here being alse the owner of CNR syndication. The ownership belongs to the PRS of Alfredo Bernardini dDePace. The two reference websites are www.cnrmedia.com and www.prspubbl.it.

In July 2011 AGR moved to the tenth foloor of viale Richard tower in Milan, in a previously used headquarter measurng a huge area of 450 sq meters. This area was previously supplied to gather all production centre and from one hand it gathers all radio production desks, an area totally devoted to tv and video production based on eight editing suites, motion graphics, finishing post-production and an area devoted to the commercial staff.

The whole area underwent a heavy repurposing and all the environment was devoted to the new mession by a specialized company of Lissone known as S.M. By Pino Stillitano, which is already well considered in this industry for several appreciated interventions through many market segments, from radio-tv productrion centres, to public and private buildings, recording studios and in general in any situation in which it was necessary a double handling of acoustic correction and insonorization, mixing both functionality and estethics.

Within CNR, the S.M. Created the whole insonorization and acoustic corrections fro the many segments of the agency plus a new area di un'area nuova, and a general renewal of all studios.

Every area is phisically separated from the other and each has a peculiar acoustic behaviour.

The hann also hosts a meeting room with high estethic impact completely sorrounded by crystal walls facing the commercial offices.

The main color is green as the comany logo, coupled with rich materials and the finishing touches are carpets, insulating panels, aphonic doors, and some others colours were used to identify other areas.

The while techonogical infrastructure has been involved in this huge project and air conditioning to support 24/7 operations, a compete re-make of the cabled network in cat.6, extraordinary remake of electrical plant and fire alarm system.

As often happens in such events the time factor was essential actually the whole operation was approved “on paper” and only after one month all work had to be completed.

As said in this production tower are housed a radio production studio, six small 2x2 suites in which the tv-radio reporter prepares the whole article and audio comment by himself. The whle production workflow is based on a technological proprietary platform developed intrnally and GCG Gestione Contenuti Giornalistici, allows acquiring, ingesting, editing and managing all contents, legalization, and final approval just beefore web distribution in every audio and video formats required.

As Flavio Ferrario, production responsible for AGR, stresses, “AGR is actually considered a rare example in Italy where technological and editorial developments are in synch in order to apply tech innovations in the process of creation and of multimedia contents.” All sixteen sports and jouralistic multimedia desks are placed in the main open space of the editorial office; four of which are especially destined to video editing and finishing.

Some other ten editing desks are equipped with non linear softwares on Mac and PC.


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