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ANIBA: a new important player in TV production is about to take off

BrunoMercuriThe broadcast and audiovisual industries unite in Italy with common objectives under the new association ANIBA.

Having accepted the formal commitment to membership by a large group of companies, the hope is that the end of 2020 will mark the official constitution of ANIBA, the National Association of Broadcast and Audiovisual Companies in Italy. 

We asked some questions to the President “in pectore”, Bruno Mercuri.

 

Why was the association launched?

After perhaps too many, years, the real need emerged among colleagues to overcome divisions and fears in favor of unity and cohesion in this industry.

The initiative was born from the proven desire for aggregation and collaboration of companies to achieve common goals, with clear and shared rules.

I believe ANIBA represents a highly innovative element within the world of TV production, where innovation means looking to the future, with perspective and planning.

As per choices and policies, will the associates still maintain autonomy or do they have to conform to preordained choices?

I would like to specify that ANIBA will not intervene on the choices and commercial policies of each member: maintaining the commercial autonomy of each company is one of our cornerstones.

Requirements defined collectively and reported in the Articles of Association are envisaged to obtain and maintain the office of shareholder. A system of self-discipline and internal self-control is essential if you aspire, as in this case, to speak with a single voice representing shared requests.

What are the main aims, purposes and objectives included in the statute?

The main purpose of ANIBA is to represent and protect the interests of member companies and to look after their relations with institutions and the Italian market.

So we have chosen to share and bind ourselves to an ethical, moral and deontological code.

We also intend to ensure that clear rules and common and harmonized procedures are defined as regards the technical and operational aspects.

We want to take all the steps to obtain a certification of the tech means of production, based on objective standards, in order to guarantee efficiency, safety and competitiveness to everyone.

How does the new association integrate into the TV production market?

Our goal is for ANIBA to become a brand of guarantee, quality and reliability.

We want ANIBA membership to be recognized as an added value, as an unequivocally distinctive sign of the reliability and seriousness of the associated companies. We want to convey a valuable image of the companies that, by joining, have made a clear choice from an operational and management point of view.

In practice, the main idea is to bring benefits to the entire supply chain, TV service, content producers and broadcasters?

Yes. ANIBA's action aims to give breath and greater visibility to the sector of companies that deal with TV production services, that, in order to respond to the needs of the market, must face huge investments and possess a high know-how.

We therefore want to raise awareness of all market managers who interact daily with our companies so that the correct remuneration for each job is considered and valued.

This leads to greater transparency and full compliance with the regulations by everyone in every area of ​​production. And also guaranteeing full technical compliance with contracts specifications, fair remuneration of the staff, correct management, etc.

So a technical certification is definitely a central topic for ANIBA?

Certainly. The certification of technical production means is really a central point, on which we have already started a first dialogue with the HD Forum Italia Association.

This is a further guarantee that involves both the operational infrastructure and means, recognizing a logic of competitiveness that protects quality, efficiency and respect of all the players involved.

This is also providing broadcasters with an additional element of safety and guarantee.

Hearing this, massive market membership is expected; who are the members to date?

The initiative has - for now - received the support of 16 leading broadcast and audiovisual services companies in Italy, important names that - together - develop about 85% of the entire turnover of the reference market.

The ANIBA association is in the process of being established (delayed only by issues related to the pandemic, ndr) and we hope to be able to conclude the formal constitution process as quickly as possible, by the end of 2020.

We hope, of course, that other realities will also be interested in our project.

Is ANIBA particularly interesting for the world of broadcast sports and all those who work there?

In Italy, the sports television production market, and football in particular, has ample room for improvement. We long for a greater acknowledgement of the commitment required and lavished by us, the tv services that provide technological systems that are often "avant-garde" and of the highest level in order to comply with the pressing requests of those who manage the production and tv rights. 

Furthermore, ANIBA will also promote continuous training courses for personnel, meetings and opportunities for updating with various technology suppliers for its members.

The experience of this pandemic has undoubtedly helped us to understand how flexible, innovative and versatile we must be especially for the sports market.

From an operational-pragmatic point of view, how will ANIBA move?

At present, ANIBA already has a Board of Directors “in pectore” appointed by the Assembly of Associates and awaiting the pending formalization with the Notary, which we hope to be able to conclude in the coming days.

The requests of ANIBA - and therefore of all the associated - will be carried out by a representative of the association who will represent us and will deal with negotiating with the various interlocutors, such as broadcasters, staff, production companies, institutions, etc., to come up with concrete and improving solutions for everyone.

The aspects we would like to consider about are several: certification of the technical means, evaluation of supply contracts and agreements with public bodies, financing channels, remuneration of the activities according to real market prices, regularity of payments, treatment and conditions of employment of the staff, correct enhancement of all the workers and professionals who work with us.

###

ANIBA: a new important player in TV production is about to take off

Roberto Landini for SVG-EUROPE

The broadcast and audiovisual industries unite in Italy with common objectives under the new association ANIBA.

Having accepted the formal commitment to membership by a large group of companies, the hope is that the end of 2020 will mark the official constitution of ANIBA, the National Association of Broadcast and Audiovisual Companies in Italy. 

We asked some questions to the President “in pectore”, Bruno Mercuri.

Why was the association launched?

After perhaps too many, years, the real need emerged among colleagues to overcome divisions and fears in favor of unity and cohesion in this industry.

The initiative was born from the proven desire for aggregation and collaboration of companies to achieve common goals, with clear and shared rules.

I believe ANIBA represents a highly innovative element within the world of TV production, where innovation means looking to the future, with perspective and planning.

As per choices and policies, will the associates still maintain autonomy or do they have to conform to preordained choices?

I would like to specify that ANIBA will not intervene on the choices and commercial policies of each member: maintaining the commercial autonomy of each company is one of our cornerstones.

Requirements defined collectively and reported in the Articles of Association are envisaged to obtain and maintain the office of shareholder. A system of self-discipline and internal self-control is essential if you aspire, as in this case, to speak with a single voice representing shared requests.

What are the main aims, purposes and objectives included in the statute?

The main purpose of ANIBA is to represent and protect the interests of member companies and to look after their relations with institutions and the Italian market.

So we have chosen to share and bind ourselves to an ethical, moral and deontological code.

We also intend to ensure that clear rules and common and harmonized procedures are defined as regards the technical and operational aspects.

We want to take all the steps to obtain a certification of the tech means of production, based on objective standards, in order to guarantee efficiency, safety and competitiveness to everyone.

How does the new association integrate into the TV production market?

Our goal is for ANIBA to become a brand of guarantee, quality and reliability.

We want ANIBA membership to be recognized as an added value, as an unequivocally distinctive sign of the reliability and seriousness of the associated companies. We want to convey a valuable image of the companies that, by joining, have made a clear choice from an operational and management point of view.

In practice, the main idea is to bring benefits to the entire supply chain, TV service, content producers and broadcasters?

Yes. ANIBA's action aims to give breath and greater visibility to the sector of companies that deal with TV production services, that, in order to respond to the needs of the market, must face huge investments and possess a high know-how.

We therefore want to raise awareness of all market managers who interact daily with our companies so that the correct remuneration for each job is considered and valued.

This leads to greater transparency and full compliance with the regulations by everyone in every area of ​​production. And also guaranteeing full technical compliance with contracts specifications, fair remuneration of the staff, correct management, etc.

So a technical certification is definitely a central topic for ANIBA?

Certainly. The certification of technical production means is really a central point, on which we have already started a first dialogue with the HD Forum Italia Association.

This is a further guarantee that involves both the operational infrastructure and means, recognizing a logic of competitiveness that protects quality, efficiency and respect of all the players involved.

This is also providing broadcasters with an additional element of safety and guarantee.

Hearing this, massive market membership is expected; who are the members to date?

The initiative has - for now - received the support of 16 leading broadcast and audiovisual services companies in Italy, important names that - together - develop about 85% of the entire turnover of the reference market.

The ANIBA association is in the process of being established (delayed only by issues related to the pandemic, ndr) and we hope to be able to conclude the formal constitution process as quickly as possible, by the end of 2020.

We hope, of course, that other realities will also be interested in our project.

Is ANIBA particularly interesting for the world of broadcast sports and all those who work there?

In Italy, the sports television production market, and football in particular, has ample room for improvement. We long for a greater acknowledgement of the commitment required and lavished by us, the tv services that provide technological systems that are often "avant-garde" and of the highest level in order to comply with the pressing requests of those who manage the production and tv rights. 

Furthermore, ANIBA will also promote continuous training courses for personnel, meetings and opportunities for updating with various technology suppliers for its members.

The experience of this pandemic has undoubtedly helped us to understand how flexible, innovative and versatile we must be especially for the sports market.

From an operational-pragmatic point of view, how will ANIBA move?

At present, ANIBA already has a Board of Directors “in pectore” appointed by the Assembly of Associates and awaiting the pending formalization with the Notary, which we hope to be able to conclude in the coming days.

The requests of ANIBA - and therefore of all the associated - will be carried out by a representative of the association who will represent us and will deal with negotiating with the various interlocutors, such as broadcasters, staff, production companies, institutions, etc., to come up with concrete and improving solutions for everyone.

The aspects we would like to consider about are several: certification of the technical means, evaluation of supply contracts and agreements with public bodies, financing channels, remuneration of the activities according to real market prices, regularity of payments, treatment and conditions of employment of the staff, correct enhancement of all the workers and professionals who work with us.

###

© Roberto Landini Presspool for SVG-EUROPE

 

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